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JUNYA WATA-
NABEThe new male mentality

The times when men enjoyed to dress-up for their own sake, wearing a suit and tie, are (almost) over. Today the cool guys — no matter if workies, show-offs or old dudes — break the rules, at least concerning their wardrobe.

High-end designers have approved the democratization of street culture in the elitist luxury industry. Today’s most desirables brands achieved to satisfy the new fashion cravings by mixing the luxury savoir-faire with socio-cultural statements and thus created a completely new fashion spirit.

Junya

The times when men enjoyed to dress-up for their own sake, wearing a suit and tie, are (almost) over. Today the cool guys — no matter if workies, show-offs or old dudes — break the rules, at least concerning their wardrobe.

High-end designers have approved the democratization of street culture in the elitist luxury industry. Today’s most desirables brands achieved to satisfy the new fashion cravings by mixing the luxury savoir-faire with socio-cultural statements and thus created a completely new fashion spirit.

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Welcoming the Nineties back by reinventing existing iconic sportswear pieces

While the last few collections of the Comme des Garçons-backed label were dominated by the suit, the Watanabe ingeniously reinvented existing iconic sportswear pieces by teaming up with brands like The North Face, Carhartt, and Levi’s for Fall/Winter 17.

Junya

While the last few collections of the Comme des Garçons-backed label were dominated by the suit, the Watanabe ingeniously reinvented existing iconic sportswear pieces by teaming up with brands like The North Face, Carhartt, and Levi’s for Fall/Winter 17.

junya-fall-winter-men
Being aspirational and accessible at the same time
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The collaborative pieces of The North Face and Carhartt are pattern-heavy wares including academic outerwear, motorcycle jackets, patchwork clothing, knits and more with an emphasis on practicality and functionality.

The Levi’s one welcomes the Nineties back with wide-leg and baggy jeans featuring extra large pockets. Watanabe introduced himself in the world of young designers obsessed with sportswear of the Nineties while continuing to honour authenticity and the use of traditional manufacturing.
Watanabe’s Fall/Winter 17 collection is aspirational and accessible at the same time. It’s all about looking cool and ordinary in a fast-paced and freaky world. Got it Junya.

The collaborative pieces of The North Face and Carhartt are pattern-heavy wares including academic outerwear, motorcycle jackets, patchwork clothing, knits and more with an emphasis on practicality and functionality.

Junya

The Levi’s one welcomes the Nineties back with wide-leg and baggy jeans featuring extra large pockets. Watanabe introduced himself in the world of young designers obsessed with sportswear of the Nineties while continuing to honour authenticity and the use of traditional manufacturing.
Watanabe’s Fall/Winter 17 collection is aspirational and accessible at the same time. It’s all about looking cool and ordinary in a fast-paced and freaky world. Got it Junya.

junya-fall-winter-men
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Gosha x adidas Originals

Gosha Rubchinskiy and adidas teamed up for a second collaboration for Fall 2017. Season II marks an important milestone of the current partnership between the Moscow-based designer and the the German sportswear giant leading up to the FIFA World Cup to be held in Russia in 2018.

Rubchinskiy celebrates some of the most exciting years in sport for his home country by combining his unique vision of vintage Russian football with adidas’ innovation and performance wear. The result: a collection consisting of high-end training apparel, footwear and accessories inspired by vintage Russia. Football and fashion reinvented from Russia with love.

gosha

Gosha Rubchinskiy and adidas teamed up for a second collaboration for Fall 2017. Season II marks an important milestone of the current partnership between the Moscow-based designer and the the German sportswear giant leading up to the FIFA World Cup to be held in Russia in 2018. Rubchinskiy celebrates some of the most exciting years in sport for his home country by combining his unique vision of vintage Russian football with adidas’ innovation and performance wear. The result: a collection consisting of high-end training apparel, footwear and accessories inspired by vintage Russia. Football and fashion reinvented from Russia with love.

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gosha
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rickowens
Rick
Owens
Men's
Spring
2018

For his Men’s SS18 show, Rick Owens had elaborated a complex construct in the parvis of his favorite building in Paris, the Palais de Tokyo. The 90s song “I Need a Freak” from Egyptian Lover was the only one throughout the whole show and reflected Owen’s main message: Feeling like a freak currently in fashion and acknowledging it is just really satisfying.

rickowens

For his Men’s SS18 show, Rick Owens had elaborated a complex construct in the parvis of his favorite building in Paris, the Palais de Tokyo. The 90s song “I Need a Freak” from Egyptian Lover was the only one throughout the whole show and reflected Owen’s main message: Feeling like a freak currently in fashion and acknowledging it is just really satisfying.

rickowens
rickowens
rickowens
Virgil
Abloh's
EM PTY GALLERY
exhibition
"an inside look into the
OFF-WHITE men's
Spring/Summer 2018 runway show"

The exhibition featured pieces curated by Milan-based photographer Piotr Niepsuj. Virgil Abloh, founder of Miland-based fashion label Off-White and creative director for Kanye West, opened his pop-up Empty Gallery as a preview of his soon-to-arrive store in New York City.

rickowens
EM PTY GALLERY
exhibition
"an inside look into the
OFF-WHITE men's
Spring/Summer 2018 runway show"

The exhibition featured pieces curated by Milan-based photographer Piotr Niepsuj. Virgil Abloh, founder of Miland-based fashion label Off-White and creative director for Kanye West, opened his pop-up Empty Gallery as a preview of his soon-to-arrive store in New York City.

offwhite

The Yves Klein blue box, in which projections of Virgil's Pitti Uomo Off-White show were displayed, as well as the physical collection itself. Klein's visual impact comes from its heavy reliance on ultramarine, as well as his textured application of paint to canvas.

rickowens
rickowens

A foretaste on Abloh's SS18 shoes: New Off-Court high-tops with tag detailing, bright orange Timberland boots,
drawstring sandals and a never-before-seen Vans collaboration, just to give you some insights.

rickowens
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Heron
Preston
SS18
Presen-
tation

Designer and artist heron Preston introduces a full womenswear offering alongside his menswear collection for Spring 2018. Event joined by Bella Hadid, Virgil Abloh, Jim Nelson, Jim Moore, Jerry Lorenzo, Reece Solomon, Ian Bradley, Karl Cyprien, Simon Rasmussen, Sabrina Fuentes and many more.

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Designer and artist heron Preston introduces a full womenswear offering alongside his menswear collection for Spring 2018. Event joined by Bella Hadid, Virgil Abloh, Jim Nelson, Jim Moore, Jerry Lorenzo, Reece Solomon, Ian Bradley, Karl Cyprien, Simon Rasmussen, Sabrina Fuentes and many more.

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